Honeymooning is a Looming Hospitality Market Niche
Honeymooning is an authentic and looming part of the hospitality market niche, it is a sensation that have taken off universally in recent years and which is becoming prevalent, especially for small islands that highly depend on the tourism sector as a lucrative economic activity. Tourism motivations are important factors in understanding tourist behaviour in relation to destination’s choice, especially for the newlywed couples. Honeymoon couples also known as romantic tourists, honeymooners, wedding couples, vow renewal couples and dating couple, constitute a significant market for tourism industry worldwide, (ABTA, 2012). According to Kuoni Travel trends report (2013), most of these couples choose to spend their time in beach-based destinations like that of South East Asia, Pacific Ocean and Caribbean. Honeymoon couple on average spend around US$10,000 and contribute a revenue of US$12 billion per annum to the hospitality industry (Sardone, 2012)., making the sector very lucrati...